Category: Best New Product
Name of Product: KitKat Twin
Company Name: Nestlé Professional
Applicant Name: Natalie Ivin
Company: Nestlé Professional
Summary:
Operators are looking for differentiated products with trusted brands, increased spend per transaction whilst still giving consumers value and choice.
Introducing KitKat® 4 Finger -Twin Pack that combines two individually wrapped KitKat® 4 Fingers in one pack. This new product, designed for vending, will mean that consumers spend more each time they visit a vending machine and still get a good value product. It is also a great opportunity for operators to stimulate repeat purchases from existing customers and attract a new set of loyal customers.
The twinpack is great for sharing during breaks at work or when one is out and about. It’s price marked at £1, offering good value for money and gives consumers the choice to save a treat for later.